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Can logos be protected under design registration?

General Applicability

  • Logos are generally not protected under design registration in India.
  • Design registration is intended for features applied to physical articles.
  • It covers shapes, patterns, configurations, and ornamental aspects.
  • Logos, as standalone visual symbols, do not qualify as industrial designs.
  • They are usually protected under trademark or copyright laws.

Legal Position under the Designs Act

  • The Designs Act, 2000 does not include logos in its definition of “design.”
  • It applies to designs applied to an article by an industrial process.
  • A logo without association with a physical article is not registrable.
  • If the logo is embedded into the shape or surface of an article, partial protection may apply.
  • The Act excludes features of mere trademarks or artistic work.

Alternative IP Protections

  • Logos are best protected under the Trade Marks Act, 1999.
  • Trademark registration gives exclusive rights to use a logo in business.
  • Copyright can protect artistic elements of logos under the Copyright Act, 1957.
  • These laws offer broader and more appropriate legal remedies for logos.
  • Protection extends to branding, marketing, and identity usage.

Conditions Where Design Law May Apply

  • A logo embossed, engraved, or shaped into an article may qualify for design protection.
  • The logo must be part of the visual design of the product itself.
  • It must be applied through an industrial process to a tangible article.
  • The aesthetic form, not the branding function, is protected under design law.
  • The protection does not cover the commercial identity of the logo.

Regulatory Guidelines

  • The Design Office does not entertain design applications for pure logos.
  • The Designs Rules, 2001 align with international design protection standards.
  • Registrations are granted for products, not for brand marks or emblems.
  • IP India provides guidance to apply appropriate IP routes for different assets.

Separate registrations under trademark and copyright may be necessary.

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