In an effort to prevent the loss of trademarks due to missed renewals, the Trademark Registry in India is set to introduce automatic alerts for trademark expiry. This new system aims to simplify the renewal process and ensure that businesses do not inadvertently lose their brand protection. Under the new initiative, trademark owners will receive notifications well in advance of their trademark’s expiry date, alerting them to the upcoming renewal deadline. This move is expected to significantly reduce the number of trademarks lost due to missed deadlines, particularly benefiting small businesses and startups that may not have the resources to track renewal dates manually.

The automatic alerts will be sent through multiple channels, including email and SMS, to ensure that trademark holders are notified in a timely manner. The notifications will include information about the renewal process and any required steps, making it easier for business owners to renew their trademarks without delays. This initiative is part of the government’s ongoing efforts to enhance the intellectual property system in India and provide better support to trademark owners in maintaining their rights over their brand identities.

By introducing these alerts, the Trademark Registry aims to streamline the renewal process and ensure that trademark owners can easily keep track of their registrations. It also reflects the government’s commitment to improving the intellectual property infrastructure and making it more user-friendly for businesses, especially those that are newer to the trademark process. This change is expected to not only improve brand security for businesses but also boost the overall health of India’s trademark system.