Lack of Distinctiveness

• The trademark is generic, descriptive, or commonplace in nature.
  
• It does not have the ability to distinguish the goods or services of one entity from another.
  
• Marks that merely describe the quality, quantity, intended purpose, or value are often refused.
  
• Trademarks made up of common trade phrases or dictionary words may not qualify.
  

Similarity to Existing Marks

• The proposed mark is identical or deceptively similar to an already registered or pending trademark.
  
• The Registrar may find a likelihood of confusion or deception among the public.
  
• Visual, phonetic, or conceptual similarities with existing marks often lead to objections.
  
• The resemblance may affect consumers’ ability to identify the source of goods or services.
  

Prohibited or Restricted Elements

• The mark includes prohibited symbols, national emblems, or government insignia.
  
• Use of scandalous, obscene, or offensive terms is not permitted.
  
• Trademarks that may hurt religious sentiments or violate public morality are rejected.
  
• Use of protected words or symbols under international treaties can also lead to refusal.
  

Application Deficiencies

• Incorrect or incomplete information provided in the application form.
  
• Filing in the wrong class or not clearly specifying the goods/services.
  
• Non-payment or incorrect payment of the government fee.
  
• Missing or invalid Power of Attorney or other required documents.
  

Bad Faith or Misrepresentation

• The applicant is not the true proprietor of the mark.
  
• The application appears to have been made with dishonest intent or to exploit another’s goodwill.
  
• Marks that closely imitate famous or well-known brands without authorization may be refused.
  
• Prior use by another party may also lead to opposition and subsequent rejection.