What can be registered as a trademark?

Words and Names

  • Any word, name, or combination of letters can be registered if it is distinctive and non-descriptive.
  • Surnames can be registered as trademarks under specific conditions, like distinctiveness.
  • Geographical names are generally not registrable unless they have acquired distinctiveness.

Logos and Symbols

  • Unique logos, designs, or symbols that distinguish goods or services can be registered.
  • The design should be capable of identifying the source of goods or services.

Slogans and Taglines

  • Short phrases or slogans can be registered as trademarks if they are distinctive and non-generic.
  • The slogan must not simply describe the goods or services.

Shapes and Packaging

  • Distinctive packaging, shapes, or the overall appearance of goods can be registered as trademarks.
  • The shape or packaging must be non-functional and serve to identify the product’s source.

Sounds and Colors

  • Specific sounds that serve as identifiers for goods or services can be registered.
  • Distinctive colors or color combinations, when associated with specific goods or services, can be eligible for registration.

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