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What is trademark assignment?

Meaning of Trademark Assignment

  • Trademark assignment is the process of transferring ownership of a registered or unregistered trademark from one party to another.
  • It involves the legal transfer of rights, title, and interest in the trademark.
  • Assignment can occur with or without the transfer of the associated business.
  • The assignee becomes the new legal proprietor of the mark after the transfer is registered.

Types of Trademark Assignment

  • Complete Assignment – all rights are transferred to the assignee, including the right to license or sell the mark further.
  • Partial Assignment – rights are transferred only for specific goods or services or within a specific territory.
  • Assignment with Goodwill – includes the business reputation and customer base associated with the mark.
  • Assignment without Goodwill – excludes the transfer of business goodwill; also called gross assignment.

Legal Requirements

  • The assignment must be in writing and signed by both parties.
  • It should clearly specify the terms, scope, and effective date of the transfer.
  • If the assignment is for a registered trademark, it must be recorded with the Trade Marks Registry using Form TM-P.
  • If unregistered, the assignee must prove ownership during future enforcement or registration.

Procedure for Recording Assignment

  • File Form TM-P along with the assignment deed and prescribed fee.
  • Include details of both assignor and assignee, the trademark, and the nature of assignment.
  • If applicable, file a Power of Attorney (Form TM-48) if submitted by a trademark agent.
  • The Registrar reviews the application and updates the Trade Marks Register.

Legal Impact of Assignment

  • The assignee gains exclusive rights to use, license, and enforce the trademark.
  • The assignment must be recorded to be effective against third parties.
  • Proper documentation prevents disputes and protects brand value during transfers.
  • Trademark assignments are commonly used during mergers, acquisitions, brand sales, or restructuring.

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